The platform is rolling out a fresh option that permits them to cut down on the quantity of AI-made content appearing in their feeds. This move comes as the service announced that it now features more than 1 bn AI videos.
Pilot Phase and Launch
This change is being tested over the following weeks before a widespread rollout. This development coincides with a surge in AI content, driven by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the quickest rising channels on another major platform exclusively feature clips produced artificially. A significant portion of this material is deemed mass-produced AI material, a term for inferior, factory-style content that is frequently absurd or bizarre.
“We know from our community that numerous viewers enjoy content created using AI tools, ranging from computer-generated images to science explainers, and we want to give people the option to adjust the amount of that, according to their own likes,” stated a platform representative.
Scale of AI Content
TikTok disclosed that there are currently 1.3bn videos on its network identified as made with AI. Collectively, over 100 m media items are added to the platform daily, making AI-generated material a minor portion of its complete catalog.
How to Adjust Settings
Users will be capable of reduce or increase the volume of AI-generated videos they watch by opening the content preference option in the platform and picking “AI-generated content”. Additional categories that currently be modified under the tool cover news, clothing, cosmetics, and movement.
Platform Guidelines
TikTok’s guidelines oblige users to label “realistic” artificially created content, and it forbids dangerous fake videos of public figures or emergencies. Any realistic AI video that is unmarked can be removed under its terms of service.
Additionally, the platform will henceforth add an “AI-made” tag to content produced via its proprietary AI systems, or flagged by an cross-platform project for recognizing AI-generated material. This action is aimed to deter users from trying to evade the labeling process.
Educational Initiatives
TikTok is furthermore launching a $2 million awareness program for experts and organizations to produce learning resources about using AI responsibly. This project will benefit charitable organizations dedicated to teaching coding and technology.
Content Safety Approach
TikTok has defended its safety measures, following discussion over proposals to lay off numerous safety staff in the UK. The company is expected to reduce hundreds of positions in its trust and safety team in London, with worker representatives and internet security professionals voicing alarm that humans are being replaced by automated systems.
A trust and safety lead stated that staff-based oversight would still have a role, but artificial intelligence can protect employees by eliminating the most graphic content before it has to be seen by staff. TikTok reported a 76% decrease in shocking and graphic content reviewed by human moderators over the past year due to the use of its AI tools.
We believe it is crucial to combine staff and AI to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as swiftly, which is where a significant AI assistance is making a difference work at speed.”
